Hello Lovely, are you an entrepreneur looking to find the words to turn lookers into buyers?
Hi there, I’m Catherine. The Copywriter that will give you the right words to turn shoppers into buyers!
Fueled by relationships. Driven by a desire to improve the quality of others lives with your products and services via effective copywriting.
COPYWRITER. STORY TELLER. CONTENT CREATOR.
Whether it was through my time getting my Bachelor’s of Science in Sociology, my extensive research in Myers Briggs personality type theory or simply people watching, I’ve always been fascinated with what makes people tick and why they make the decisions they do.
I GO DEEP......
I’m a firm believer that compelling copywriting is so much more than telling a person the benefits of your product or service (and hoping that they will click and purchase).
When they first meet you with the initial social media advertisement to the time they whip out their credit card, it’s a relationship-building experience.
But how do you accomplish this? First, people need to get to know the real voice of who you are. This is where I come in. Your customer is smart. They can tell when someone is their authentic selves in writing. This is where my extensive research in Myers Briggs Type Indicator.
I go deep with your specific personality type to know how you process information, make decisions, and communicate with others. This will help your customer develop trust with you when they feel like your being authentic with them.
Then, during our conversation to get into not only the initial pain points of your potential customer but also the underlying root of their pain point and then convey that into the writing.
That’s when the customer really gets to trust you and is willing to let them solve their problem.
These are the key components to really building that relationship with them and ultimately lead to the sale (as well as future sales).
INTERESTING FACTS ABOUT ME
I will always be one of those people that treat their dogs like kids. I’ll probably be one of the very few 80-year-old’s that will be up for going salsa dancing on a Friday night. My guilty pleasure in life is red wine and the right circle of friends.
I’m also a die-hard personality psychology junkie that could talk for hours about it (fair warning). One of my favorite books is Gone with the Wind (and I have many of the vital characteristics that Scarlett did). I’m an independent person that likes to make my own decisions, yet I’m incredibly collaborative.