The Client: Budgets Made Easy is a personal finance blog specializing in how to effectively create and stick to your budget and pay off debt.
The Challenge: She needed compelling Facebook Ad copy for a flash sale on a debt workbook. The challenge was breaking down mindset issues that they were previously horrible with finances and will always be horrible with finances.
The Solution: I utilized the power of heartfelt storytelling to illustrate you can change your financial habits and get out of debt regardless of how bad the debt was before. This Facebook Ad resulted in a 2x return on ad spend!