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Sales pages are arguably one of the most important pages you can have for the revenue in your business. This page is the determining factor in whether or not the person is going to whip out their credit card to purchase your product or service or not.
Below you will see a picture of my own sales page for my own digital product. What I did here is run relevant paid keyword searches from cold traffic on Pinterest and get them in the mindset of understanding the deep benefits of the product (without giving too much of the product away), knowing they aren’t fully ready to commit to purchasing but still interested enough to get to the bottom of the page. I then giving them a small freebie in exchange for their email so that I can give them a nurturing email marketing sequence
The important thing with sales pages is to know and convey their deep pain point and how they are going to fix it. With this specific example, they were searching to learn how to manage money better.
I tied in my product with how I am going to help solve their problem with overspending understanding their psychology better. Take a look at the details below.
