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Email marketing is one of the highest ROI that you can do for your business to promote your products and services (yes, even more than social media!). Once you get a person to give you a micro commitment by exchanging email address for a freebie (or quiz results), you can market them with as little as 5 emails to optimize for sales of your product!
In this particular email marketing sequence example, I had a client that had a digital marketing product to help creative entrepreneurs understand their analytics so that they can optimize for their sales.
What we did for one of my clients that is a Pinterest Marketing Strategist was write the marketing funnel that consisted of
- copywriting for 5 Instagram stories
- quiz entitled “Are You a Pinterest Marketing Whiz” (quizzes are incredibly effective because it gets a lot of information from where the customer is at so that we can tailor the email marketing sequence to their specific needs)
- 5 day email marketing sequence (this was tailored based on the results that they get so that we can explain the product better throughout the email funnel based on where they were at).